Worried about GDPR? Do not fear at Verto London, we have got you covered.

The General Data Protection Regulation (GDPR) comes into force on 25th May 2018 and will ensure that all businesses are transparent about why they are collecting personal data, how they intend to use it and how long they will keep it for.  

GDPR will affect all aspects of a business, but will have a significant impact on website design.  Although daunting, this is actually a great time to review your website or look to build one.

As a professional website development company committed to creating websites that deliver, here at Verto London we will build you a website with optimum functionality, navigation and design that is 100% compliant with GDPR.

In a nutshell, to be GDPR compliant, your website must allow users to:

  • Understand why their data is being captured.
  • Freely give consent for their data to be captured and used.
  • Choose how their data is used.
  • Withdraw their consent at any time.
  • Have clear visibility of who their data is being shared with.
  • Understand how their data is stored, where and for how long.

It is all about transparency and openness with your customers, which is something that at Verto London we always encompass into our website designs.  GDPR is conducive to giving a good customer experience which is what any good website should deliver.

With the deadline fast approaching, now is a good time to build a new website to ensure you are fully compliant.  However, if you have an existing website, here at Verto London we can also review and update it for you to ensure you don’t fall foul of the new law and face a potential fine.

For existing websites, a full data audit needs to be conducted and areas reviewed and updated, including:

  • Opt-in/opt-out – contact forms must not include pre-ticked boxes, default settings or automatically opt-in users forcing them to opt-out.  You must actively ask users to opt in, giving them explicit choice.
  • Granular opt-in – users must be able to provide separate consent for different types of data, it is not a one-size-fits-all.  So for example they can choose how they are contacted, whether by post, email, phone or a combination.
  • Privacy notice – update it to clearly and concisely explain what information your will collect and how it will be used, detailing any applications you use to track user interaction.
  • Terms and Conditions – update these to reference GDPR terminology and clearly show what you will do with the data captured and how long you will retain it (both on your website and separate databases or systems).  Ensure that when asking users to consent to your terms and conditions, this is separate to consent for other data – they cannot be bundled together.
  • User ability – ensure users are able to update their own consent and communication preferences easily.  They must be aware they are able to withdraw consent at any time and be able to remove consent as easily as it was given.
  • Cookie notices– these need to be affirmative and can no longer state “by using this site, you accept cookies” as it suggests implied consent.  Users must freely choose if they accept cookies.
  • Third parties – you must get explicit consent from users if you intend to make any data available to third parties, such as telemarketing companies, and name the individual third parties. 

Although the advent of GDPR can seem intimidating, its core purpose is to protect users on the internet, which is still highly unregulated.  Embracing it will ensure you deliver a better customer experience. 

By working in partnership with Verto London, you don’t have to worry about the impact of GDPR on your website – as we will do it all for you, whilst also creating a website that’ll deliver results straight to your bottom line. 

We offer a range of packages which can be tailored to your requirements and budgets, so whether you have an existing site that needs to be made compliant or you are looking to create a new site, we can help.  To find out more, contact us today so we can make your website 100% GDPR compliant.